My very first post to this blog mentioned the this was coming. Now it is a reality.
Apolinari Tairo, from eTN Africa, reports that "Tanzania, Kenya and Uganda have launched a common marketing strategy at big international tourism fairs." This is part of their effort to " to market East Africa as a single package but with different and unique tourist heritages in each member state."
The official start of this new campaign will coincide with the International Tourism Exhibition (ITB) in Berlin to be held in March of next year. There, East African tourist boards will present leaflets and banners featuring the regional tourist attractions and inter-state heritages.
In addition to this marketing campaign, the three countries have "also agreed on a common tourist visa and standardization of hotels and other tourist facilities in the region."
According to Tairo, representatives from the regional tourist boards met at the recently-ended World Travel Market (WTM) in London, and "agreed to harmonize policies and strategies in the tourist sector in the East African Community (EAC) states to involve a broad spectrum of stakeholders."
The managing director of the Tanzania Tourist Board (TTB) Peter Mwenguo told eTN Thursday, that they intend to "chat out plans to work out implementation of the EAC council of ministers directive requiring us to foster regional cooperation in tourism."
Tairo adds, "Wildlife is the leading tourist attraction in East Africa, but each state has its own unique attractions including Mount Kilimanjaro, Ngorongoro Crater and Chimpanzee parks (Tanzania), the Maasai-Mara Game Reserve and the Indian Ocean beaches (Kenya) and gorilla heritage and natural scenery (Uganda)."
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